Riyadh, Saudi Arabia — PCG, an integrated media group headquartered in Riyadh, announced the continued expansion of its operations and service capabilities across the media and communications sector. The company traces its origins back to 2014, initially launched through Shaghaf Marketing and Strategic Communication before evolving into a unified media group operating today under the PCG umbrella.
PCG operates multiple specialized brands, each dedicated to a core pillar of media production and communications. These include:
- Perfect, specializing in visual production as well as the operation and management of media centers.
- Madhal, focused on organizing and delivering exhibitions, conferences, and large-scale events.
- Solo, a brand dedicated to sonic branding and professional music production.
- Additional production and media units that together form a comprehensive, end-to-end media structure.
The group provides integrated services covering strategic communication, content creation, visual production, event execution, branding development, and media operations management. By combining creative direction with structured operational processes, PCG delivers solutions designed to meet the evolving needs of organizations across multiple industries.
Badr Al Zaidan, Chief Executive Officer of PCG, stated:
“Since 2014, our focus has been on building a media group that brings together creativity, operational excellence, and technology. We continue to enhance our capabilities by integrating advanced tools and structured workflows that improve efficiency and project outcomes for our clients.”
PCG integrates artificial intelligence tools within its internal processes to support content development, production planning, and performance optimization. This approach enables the company to streamline execution timelines and enhance output quality across its projects.
Over the years, PCG has delivered a wide range of media and communication initiatives for organizations across both public and private sectors. The group continues to expand its footprint by investing in talent development, technical infrastructure, and scalable production capabilities.
With more than a decade of experience, PCG positions itself as a media partner offering integrated solutions built on innovation, operational structure, and creative execution.