Rooted Owl, a next-generation pet wellness brand focused on science-backed natural supplements and hemp-derived products, today announced a new commercial partnership with Nelson Wholesale, a leading distributor serving independent pet specialty retailers across the southern United States.
Under the agreement, Nelson Wholesale will offer Rooted Owl’s full portfolio of SKUs and distribute the brand across the following territories: New Mexico, Oklahoma, Texas, Arkansas, Louisiana, Mississippi, western Tennessee, and Georgia. To ensure fast and reliable service, Nelson will stock Rooted Owl products in both its Texas and Mississippi warehouses, enabling quick delivery to retail partners throughout the region.
“We are incredibly excited to partner with Nelson Wholesale as a key distribution partner for Rooted Owl,” said Frank Passanisi, Vice President of Rooted Owl. “Nelson has built a strong reputation for integrity, deep relationships within the pet specialty market, and a thoughtful approach to brand representation. At Rooted Owl, we are very intentional about who we choose to partner with, and Nelson exemplifies the values we look for—education, service, and a genuine commitment to supporting independent retailers. We look forward to working closely with the Nelson team to support their retail partners together, helping them drive category growth while delivering high-quality, innovative wellness solutions to pet parents. This partnership represents an important step forward for our brand, and we are confident it will allow us to expand our reach while continuing to uphold the high standards and mission that define Rooted Owl.”
Rooted Owl offers a differentiated approach to dog and cat wellness, combining highly concentrated, science-backed formulations, minimalist ingredient profiles with no fillers, and formats designed for optimal absorption and long-term adherence. The brand’s supplement line features condition-specific products delivered in micro-dose capsules, allowing pets to receive effective and consistent daily support with low doses and optimal absorption. Rooted Owl’s hemp-derived line further expands the portfolio with vet-formulated calming and mobility solutions, developed with a focus on efficacy, consistency, and controlled dosing.
Designed to meet the needs of today’s educated pet parents and specialty retailers alike, Rooted Owl products emphasize quality, transparency, and measurable results, while supporting strong repeat purchase and long-term category growth.
Through this partnership, Nelson Wholesale will actively represent Rooted Owl to its network of independent pet retailers, providing sales support, education, and streamlined access to the brand’s full assortment. The collaboration reflects a shared commitment to elevating the pet wellness category through trusted partnerships, retailer education, and thoughtfully developed products.
About Rooted Owl
Rooted Owl is a science-backed pet wellness brand offering next-generation natural supplements and hemp-derived products designed for real results and long-term adherence. With minimalist formulations, no fillers, and optimal absorption, Rooted Owl is committed to delivering effective, trustworthy solutions that support pets’ health and quality of life.
About Nelson Wholesale
Nelson Wholesale is a trusted distributor serving independent pet specialty retailers throughout the southern United States. Known for its strong retailer relationships, high service standards, and thoughtful brand partnerships, Nelson Wholesale helps retailers grow by offering curated products, reliable logistics, and hands-on support.