Caption: Wyndham’s Global Conference kicked off today at the Caesars Forum in Las Vegas and is known for being one of the largest gatherings of hoteliers and hotel suppliers in the world.
Together, Wyndham and its franchisees are going places. That was the message heard by thousands of hotel owners, suppliers and Wyndham team members this Tuesday as the Company officially kicked off its 2025 Global Conference in Las Vegas. Amid a packed Caesars Forum, one of the city’s newest and most modern convention centers, Company leaders laid out over half a dozen new initiatives spanning technology, sourcing, loyalty and marketing—designed to help hotel owners better serve guests all while lowering costs, unlocking operational efficiencies and growing their bottom line.
“As the world’s largest hotel franchisor, we believe in putting hotel owners first. That means listening to their needs and responding with solutions that help them take their business to the next level. Whether it’s our #1 rated rewards program, our best-in-class technology, or our top-tier sales, marketing and operational support—everything we do, every decision that we make, is grounded in their long-term success.”
– Geoff Ballotti, President and CEO, Wyndham Hotels & Resorts
Among the initiatives announced:
New Best-in-Class Technology
Building on its best-in-class tech stack, the newly launched Wyndham Connect PLUS enhances Wyndham’s existing guest engagement platform by further embedding AI across the guest journey. Automated AI text messaging and voice assistance allows guests to easily book stays, ask questions and access tailored recommendations while newly integrated self-service check-in solutions help hotels free up critical staffing resources.
The #1 Hotel Rewards Program, Now More Rewarding
Building on its reputation as the industry’s leading hotel rewards program, Wyndham Rewards® is taking member benefits to the next level with the launch of Wyndham Rewards Experiences. Leveraging partnerships with world-renowned sports and entertainment brands—Madison Square Garden, Radio City Music Hall, Minor League Baseball and Caesars Rewards—members can now use their points to bid on premier live events as well as unforgettable, once-in-a-lifetime experiences.
When it comes to franchisees, Wyndham is evolving how it reimburses hotel owners for free night stay redemptions. Currently centered around occupancy, reimbursements will soon incorporate guest satisfaction scores, aiming to reward and recognize hotels delivering great guest experiences. Launching later this year, the model is designed to retain Wyndham’s position of delivering the highest reimbursement rates of any major hotel rewards program.
Marketing that Meets Guests Where They Are
Capitalizing on the power of its unparalleled portfolio, Wyndham is also taking steps to help capture more demand at lower costs for its thousands of franchisees. This summer, the Company will launch a bold new portfolio-wide marketing campaign: Where There’s a Wyndham, There’s a Way. Uniting for the first-time both Wyndham Hotels & Resorts and Wyndham Rewards under one singular identity, the campaign brings to life Wyndham’s mission of Making Hotel Travel Possible for All. The campaign runs through this fall, helping ensure Wyndham is meeting travelers in the spaces and mediums they engage in most.
