Stuartkerrs is one of the top digital marketing firms specialising in marketing communications. The company uses proven integrated marketing communications strategies focusing on helping your business clearly communicate to consumers how and why a product is used, by what kind of person, who makes the product, and what the company and brand stand for.
These are often the most difficult messages for companies to get across to their consumer base. Yet, Stuartkerrs has a proven strategy in place to help businesses send the right messages to potential and existing customers.
Areas of Expertise
- Advertising
Although advertising is often a central element of a marketing communications program, it is not the only or even the most important one—in terms of building brand equity. However, Stuartkerrs uses paid ads via Google and social media in sync with other digital marketing methods to build your brand and product awareness.
- Sales Promotion
A variety of short-term incentives to encourage trial or purchase of a product or service.
Events and Experiences
Company-sponsored activities and programs designed to create daily or special brand-related interactions.
- Public Relations and Publicity
A variety of programs designed to promote or protect a company’s image or its individual products.
- Direct Marketing
Use of mail, telephone, e-mail, or Internet to communicate directly with or solicit response or dialogue from specific customers and prospects.
Communication Specialists
Company communication goes beyond those specific platforms. The product’s styling and price, the shape and color of the package, the salesperson’s manner and dress, the store decor, and the company’s stationery—all communicate something to buyers.
Digital Marketing Communications
One implication of the concept of brand equity is that the manner in which brand associations are formed does not matter. In other words, if a consumer has an equally strong, favorable, and unique brand association of Subaru with the concepts outdoors, active, and rugged because of exposure to a TV ad that shows the car driving over rugged terrain at different times of the year, or because Subaru sponsors ski, kayak, and mountain bike events, the impact in terms of brand equity should be identical.
But these marketing communications activities must be integrated to deliver a consistent message and achieve the strategic positioning.
Planning Marketing Communications
The starting point in planning marketing communications is an audit of all the potential interactions that customers in the target market may have with the brand and the company. For example, someone interested in purchasing a new computer might talk to others, see television ads, read articles, look for information on the Internet, and look at computers in a store. Marketers need to assess which experiences and impressions will have the most influence at each stage of the buying process.
This understanding will help them allocate communications dollars more efficiently and design and implement the right communications programs.
Stuartkerrs Basis Your Success From Proven Research
Stuartkerrs studies successful digital marketing in London, and uses research and examples of successful campaigns to help its customers form a relevant digital marketing strategy.
For example, to launch its new Kleenex Soft Pack product, Kimberly-Clark budgeted 75 percent of its overall advertising dollars to television, 23 percent for print, and 2 percent online to build awareness and drive trial. Online ads were found to help reach an audience that TV might have overlooked, and online and magazine ads were found to be the most effective mix for brand awareness. Armed with these insights, Stuartkerrs can judge marketing communications according to its ability to build brand equity and drive brand sales.
About Stuartkerrs
Stuart Kerrs is a digital marketing consultant in London founded by Stuart Kerr Spindlow, a seasoned expert with over 20 years of experience. The company offers a comprehensive range of services, including affiliate marketing, content marketing, email marketing, graphic design, mobile marketing, paid advertising, search engine optimisation, social media marketing, video and animation, website design, website development, and website support.
3rd Floor, 207 Regent St, Marylebone,
London, W1B 3HH. United Kingdom
033 3444 1942
info@stuartkerrs.com
support@stuartkerrs.com
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