Retinol has long been hailed as the gold standard for antiaging, and now Neora has its own answer for those looking for a clean way to reap the rewards of the beloved antiwrinkle ingredient. Neora has developed a natural alternative formula that promises the same benefits without the harsh side effects that have become almost synonymous with traditional retinol products.
Enter Neora’s primary natural ingredient in the fight: Bidens pilosa[1] , a plant-based alternative that delivers retinol-like results without compromising skin health. “You’re not going to get that if you use any kind of retinols. And retinols are in everything these days, or even purified like Retin-A. It makes your skin flaky, it can get inflamed and irritated very easily.”
The Retinol Dilemma
Retinol has long been celebrated as a miracle ingredient in skin care. Its ability to increase cell turnover and stimulate collagen production has made it a staple in antiaging routines. However, this power comes at a price. “What they don’t tell you is that in those formulas, they have retinols and things that thin out the skin in younger customers [and] make them susceptible to damage from the sun,” explains Amber Olson Rourke, co-founder and president of Neora, highlighting a critical problem with traditional retinol products.
The Science Behind the Switch
Neora’s development of this natural alternative wasn’t a quick process. The brand’s commitment to quality over speed shows in its rigorous testing approach. “We take time with products, we do the testing, we do the development,” Olson Rourke notes. This methodical approach ensures that their natural alternative not only matches retinol’s benefits but does so more safely.
Neora’s natural retinol alternative works across age groups and skin types. “We know that when you look good, you feel good. When you feel good inside, you glow outside. It truly is holistic, healthy,” Olson Rourke shares.
The Results Timeline
While retinol is known for causing initial irritation before showing results, Neora’s approach focuses on steady, sustainable improvement. “These results are natural and they build. So give us at least 90 days,” Olson Rourke advises. This patient approach yields lasting results without the typical retinol adjustment period.
“The skin is your biggest organ on your body. It does matter what you put on it,” Olson Rourke emphasizes.
Education Over Marketing
Unlike many companies that rely on quick-fix promises, Neora focuses on educating consumers about skin health. “We are very thorough in education. We almost give so much information,” Olson Rourke notes.
The success of Neora’s natural retinol alternative signals a broader shift in the skin care industry. As consumers increasingly prioritize long-term skin health over quick fixes, the demand for natural, effective alternatives to traditional active ingredients continues to grow.
Neora’s innovation demonstrates that nature can provide powerful solutions without compromising safety. As Olson Rourke puts it, “When you look in the mirror, we want you to feel empowered, knowing that you are doing the best for your skin, your body, you’re not putting harmful ingredients into your body — it’s empowering.”
AP: If a botanical name is used, capitalize the first word; lowercase others (client capped Pilosa, which is incorrect)
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