When Tyron Humphries launched FanPro, he wasn’t trying to create another talent management agency. He saw a bigger gap in the fast-emerging creator economy: while many companies were focused on representing influencers, very few were investing in the infrastructure needed to help creators scale.
“It really started with just me, a laptop, and a whiteboard,” Humphries recalls. “I wanted to sketch out a system that could actually support creators at scale, not just chase short-term wins.” That vision became the foundation for FanPro, a company now recognized for its AI software, CRM tools, and automation systems that simplify and streamline the business of influence.
A Growth Engine for Creators
At the heart of FanPro’s offering is its Done-For-You Omnipresence Marketing service. Rather than focusing on a single platform, the service creates multi-channel visibility for clients. FanPro’s team handles everything: content scheduling, captions, posting, engagement, and analytics.
“It’s essentially a full-service growth engine,” Humphries explains. “Clients focus on their brand or persona, and we handle the rest. The idea is to create omnipresence — to make sure they’re everywhere their audience might be.”
What Sets FanPro Apart
In an industry that can feel crowded, Humphries believes FanPro’s edge comes from investing in what others overlook. “We’ve built proprietary AI and automation tools that allow us to scale predictably and profitably,” he says. “That focus on systems means we can support creators and entrepreneurs in ways that go beyond traditional talent management.”
Lessons From the Early Days
The journey wasn’t without challenges. Early growth came quickly, but without enough systems to sustain it, things became messy. Humphries admits that was a turning point.
“Growth without process is fragile,” he reflects. “I had to learn to prioritize infrastructure — systems, people, and repeatable workflows. Once we did that, everything became more stable and scalable.”
If he could go back, Humphries says he would have invested in infrastructure even sooner — and leaned into AI earlier. “It’s reshaped how we operate day-to-day,” he notes.
Entrepreneurship in the Digital Age
For Humphries, entrepreneurship today is both thrilling and demanding. “It’s not about working harder, it’s about working smarter,” he says. “AI and automation allow lean teams to do more, but it also requires constant innovation. For me, it’s about building something impactful without burning out.”
The Road Ahead for FanPro
Looking five to seven years ahead, Humphries envisions FanPro becoming a global leader in AI-powered creator support. The company is currently building an ecosystem of tools designed to help entrepreneurs run agencies more efficiently and sustainably.
“We don’t just want to be known in digital modeling,” he says. “We want to show what’s possible when you merge AI with entrepreneurship.”
Advice for Future Entrepreneurs
When asked what advice he’d give to newcomers in the space, Humphries doesn’t hesitate: “Build for the long game. Don’t just chase revenue — focus on systems and processes that make your business sustainable. And always stay curious. In the digital economy, the ones who adapt and innovate first usually win.”
