For decades, professional boxing and mixed martial arts (MMA) have operated within a business framework shaped by subjective valuations, legacy deal-making, and industry politics. While data analytics have transformed major sports leagues and global business sectors, combat sports have lagged behind in adopting a quantifiable, strategic approach to negotiations.
Athlas is bridging that gap, bringing data-backed intelligence to fighter contracts, sponsorship valuation, and market positioning.
Led by Vincent Logozzo and Teddy Liouliakis, and supported by a specialized team of internal data analysts and media strategists, Athlas is empowering combat sports professionals with the tools necessary to quantify their value, optimize their earning potential, and secure the most lucrative contracts.
Introducing the Athlas Platform: A New Standard for Fighter Valuation
Athlas is a comprehensive analytics and valuation platform designed to provide fighters, managers, and promoters with data-driven leverage in contract negotiations. The platform utilizes real-time data, market intelligence, and performance analytics to ensure that every deal is structured based on objective, verifiable metrics rather than industry speculation.
Core Features of the Athlas Platform:
•Performance Analytics & Fight Data – A detailed breakdown of a fighter’s efficiency, endurance, skill progression, and statistical trends, providing measurable proof of competitive value.
•Market Valuation & Audience Insights – Proprietary technology that assesses a fighter’s fan engagement, social media impact, ticket sales, and pay-per-view (PPV) performance, translating audience reach into quantifiable financial influence.
•Sponsorship & Revenue Optimization – Data-backed valuation models that provide insights into how fighters can maximize sponsorship deals and commercial partnerships based on empirical performance indicators.
•Contract & Negotiation Intelligence – Advanced analytics that eliminate subjectivity in deal-making, allowing fighters and managers to present compelling financial evidence to promoters, sponsors, and investors.
By integrating these capabilities, Athlas establishes a new standard in combat sports deal-making, allowing athletes and their teams to engage in negotiations with the same level of financial sophistication and strategic intelligence seen in other elite sports industries.
The Visionaries Behind Athlas
Athlas is led by Vincent Logozzo and Teddy Liouliakis, two industry leaders with extensive expertise in business intelligence, corporate strategy, and high-value deal structuring.
Vincent Logozzo is a B2B digital strategy expert, technical data analyst, and marketing strategist with a background in data-centric real estate investments, marketing strategy, and business acquisitions. His expertise in data-driven decision-making has led to the execution of high-value business transactions across multiple industries. In combat sports, he has worked extensively in sponsorship valuation and audience analytics for top boxing and MMA promotions, helping organizations optimize financial positioning and secure high-value brand partnerships.
Teddy Liouliakis is a business executive and principal of Why-Q and Open House Lofts, where he has played a leading role in corporate strategy, market research, and sponsorship monetization. He has advised some of the world’s most influential brands, including Apple, Netflix, LVMH, ESPN, Spotify, and top production and movie studios, helping companies bridge financial intelligence with brand positioning and commercial impact.
Having previously collaborated on blue-chip brand brokerage and business ventures, Vincent Logozzo and Teddy Liouliakis have now applied their expertise to Athlas, ensuring that combat sports professionals operate with the same level of business sophistication, financial intelligence, and strategic leverage as elite athletes in other major sports industries.
Why Athlas is Transforming the Fight Business
Despite the extreme physical demands and personal sacrifices required to reach the pinnacle of combat sports, many fighters fail to secure contracts that truly reflect their market value. Traditional deal-making in boxing and MMA often favors promoters, organizations, and networks, leaving athletes without the leverage necessary to negotiate from a position of power.
Athlas provides a strategic solution by ensuring that every contract negotiation is backed by measurable data.
By quantifying a fighter’s commercial influence, audience engagement, and in-ring performance, Athlas ensures that athletes, managers, and promoters can engage in smarter, more transparent negotiations that reflect the true financial impact of each competitor.
As the business of combat sports continues to evolve, data is no longer optional—it is the foundation of financial success.
Athlas is at the forefront of this transformation, giving fighters and their teams the tools, insights, and leverage needed to thrive in an increasingly competitive marketplace.
For More Information
To learn more about how Athlas is shaping the future of combat sports negotiations, visit AthlasAdvisory.com.
