AONY (AI On-Chain Name for You), an innovative blockchain identity protocol, today announced its official launch. Designed to redefine how users interact with Web3 ecosystems, AONY integrates decentralized identity (DID) standards, AI-driven behavioral analytics, and reputation scoring into a unified on-chain identity solution.

Unlike traditional DID systems that focus solely on authentication, AONY introduces a multi-dimensional identity model that evolves with user activity. By combining AI scoring, social reputation modeling, DAO participation analysis, and NFT-linked identity assets, AONY enables every user—whether a DeFi trader, NFT collector, or DAO governor—to build a trusted and transferable digital identity across multiple blockchains.

Key components of the AONY protocol include:

• Protocol Layer: Built on the ERC-7484 DID standard with cross-chain bridge support.
• AI Analytics Engine: Leveraging large language models (LLMs) and graph neural networks (GNNs) to analyze user behavior and interactions.
• NFT/SBT Identity Layer: Each identity is represented by a unique non-transferable Soulbound Token (SBT).
• Reputation Score System: Evaluating users across governance, trading, and social participation dimensions.

The AONY team—comprising experts from Microsoft, Binance Labs, and Tsinghua University—has completed the protocol’s core framework, AI scoring system, and testnet deployment. The project is set to launch on leading exchanges in Q3 2025, with the ambition to become the foundational infrastructure provider for Web3 identity, AI-based credit scoring, and decentralized reputation systems.

“As Web3 enters the era of ‘identity as a primitive,’ AONY is pioneering a new approach where identity is not just a static credential but a dynamic, AI-enhanced asset,” the development team said.

AONY’s mission is clear: to empower users with unique, verifiable, and reputation-driven identities that enable secure, transparent, and intelligent participation in the decentralized digital economy.