Munich, 19 July 2025- In the fiercely competitive world of online retail, WebDigital GmbH has emerged as one of Europe’s most efficient and fast-growing platforms for consumer electronics. With a digital-first mindset, data-driven marketplace management, and highly automated operations, the Hamburg-based company offers top-brand electronics—both new and refurbished—across 15+ marketplaces throughout Europe.

From E-Commerce Expert to Marketplace Powerhouse

Founded by Luca Daufenbach, an entrepreneur with a background in digital commerce, WebDigital has scaled rapidly across leading European marketplaces including Amazon, eBay, Otto, Kaufland, and more. What sets the company apart is not just its distribution power, but its fully integrated system, handling everything from logistics, returns and customer service to serial number tracking and invoice automation.

“We combine operational excellence with automation as our lever for profitable growth,” says Daufenbach. The company relies on ERP as the backbone of its multi-channel operations, powering everything from procurement to after-sales service.

Sustainability Through Refurbishment

In addition to selling brand-new electronics, WebDigital is increasingly focused on refurbished and open-box goods—offering high-quality, tested products at competitive prices, complete with warranty. This strategy not only supports the circular economy, but also meets growing consumer demand for affordable and sustainable tech.

On a Growth Trajectory – Eyeing New Markets

With more than 100,000 items sold annually, WebDigital is now expanding its reach—both geographically and strategically.