The clean-label wellness movement wasn’t born from a trend—it began as a mission. The Mower family saw an urgent need to challenge the status quo in household and personal care products. At a time when transparency around ingredients was virtually nonexistent, they took a bold stand against the widespread use of potentially harmful chemicals.
That mission started with Neways, a company that sought not just to sell safer alternatives but to educate the public on what was hiding in their daily routines. It was a movement grounded in integrity, science, and an unwavering belief that people deserved better. After the Mower’s departure from Neways, the company evolved into Modere. From there, Tom Mower Sr. and Tom Mower Jr. founded Sisel International with a dynasty trust that would ensure the continuation of the Mower Mission. Through every chapter, the heart of the mission has remained unchanged: to create a healthier world by empowering individuals with products they can trust.
Neways: Where the Mission Began
More than 40 years ago, Neways emerged from a single realization: the same harsh chemicals found in industrial cleaning agents were also being used in shampoos, lotions, and other everyday items. Shocked by this discovery, Tom Mower Sr. and his family made it their goal to offer a safer, science-driven alternative. Neways wasn’t just a company—it was a movement aimed at removing toxic ingredients from homes and lives.
With a growing catalog of personal care and wellness products, Neways became a pioneer in what would later be known as the clean-label revolution. But even more powerful than the products themselves was the message. The Mower family believed in consumer education as much as formulation, building a brand that stood for ingredient transparency, ethical manufacturing, and wellness without compromise.
Neways laid the foundation for a business model built on empowerment—both in health and in entrepreneurship. And while the name has changed over the years, that foundation has never wavered.
Modere: A Chapter of Global Growth and Lifestyle Branding
As Neways matured, it gave way to Modere—a rebranded, modernized evolution of the original mission. While Neways was rooted in ingredient safety and scientific formulations, Modere introduced a lifestyle-first approach, bringing clean living into the realm of contemporary wellness culture. Its aesthetic was sleek, its marketing fresh, and its appeal global. Modere helped push the clean-label message into new markets and demographics, broadening the reach of what began as a grassroots movement.
At its core, Modere remained tethered to the foundational values championed by the Mower family—ethical standards, non-toxic ingredients, and wellness from the inside out. However, as the company expanded, it shifted further from its origins, focusing increasingly on lifestyle branding and influencer-style marketing. Despite this shift, Modere played an important role in globalizing the clean wellness conversation.
Eventually, Modere closed its doors, marking the end of its chapter in the network marketing industry. But that didn’t mark the end of the founding mission. Instead, that responsibility—and opportunity—remains in the hands of those who started it all, and who continue the commitment to deliver on the original promise.
Sisel International: The Legacy Continues
With the rise of Sisel International, the Mower family reignited their mission with renewed purpose, enhanced by decades of industry experience and backed by next-generation leadership. Led by Tom Mower Jr., alongside his sister Leisel and sons Thomas and Kaden, Sisel doesn’t just continue the story—it elevates it. The company brings together legacy values with cutting-edge science, world-class manufacturing, and a bold vision for the future of wellness.
What makes Sisel truly unique is its ability to control every aspect of product development. Operating from a 300,000+ square foot facility, the Mower’s manufacture, package, and ship every item in-house—an unmatched level of oversight in the direct sales world. This allows Sisel to uphold the highest safety and purity standards, delivering products that meet the Sisel Safe® promise: free from toxic ingredients and housed in BPA- and phthalate-free packaging.
The results speak for themselves. From 2021 to 2024, Sisel saw a staggering 94.4% increase in sales, with consistent year-over-year growth and rank advancements across the board. New product innovations like SiselGUT Essentials, new weight loss products like TRIMogenic and GLUCOminish, SiselKAFFÉ™, Natrience™ skin care, and MAXMotion™ Equine Formula reflect the company’s commitment to modern wellness backed by science.
But Sisel’s strength lies not just in products—it’s in its people. With a lucrative compensation plan that pays two to three times more than many competitors, Sisel empowers its distributors to create real wealth while promoting real wellness. This is all underpinned by financial stability, with Sisel operating debt-free and guided by a dynasty trust to ensure long-term sustainability.
In every way, Sisel International represents the best of what came before and what’s yet to come. It’s a company built not just on clean products, but on a clean mission—one that’s deeply rooted, highly personal, and far from finished.
How Sisel Stands Apart in Direct Sales
In a crowded landscape of direct sales companies, Sisel International stands out—not just for its products, but for its principles. While many companies in the space focus on flashy branding or short-term trends, Sisel leads with substance, science, and sustainability.
Unlike most competitors, Sisel maintains complete control over its manufacturing process. This vertical integration ensures quality at every stage—from raw ingredients to finished packaging. By producing everything in-house, Sisel International avoids outsourcing and the inconsistencies that often come with it. Few companies can claim that level of accountability.
Equally important is the Sisel Safe® commitment. Every product is designed to meet the highest safety standards, free from harmful chemicals, toxins, and fillers. This isn’t a marketing angle—it’s a promise rooted in decades of research and experience by a family that helped pioneer the clean-label movement long before it was popular.
Then there’s compensation. Sisel’s plan is among the most rewarding in the industry, paying two to three times more than typical MLM structures. That means distributors have a real opportunity to build lasting wealth while promoting products they can believe in. It’s not just about selling—it’s about creating a meaningful business that supports health, integrity, and financial independence.
Compared to companies that prioritize image over innovation, or rapid growth over ethical grounding, Sisel offers a refreshing alternative. It’s not just another chapter in the direct sales story—it’s a model for how things should be done.
A Mission with No End Date
Some companies build brands. Others build legacies. What began decades ago with Neways and continued through Modere has now reached a powerful new era with Sisel International. While the names may have changed, the mission has remained steadfast: to challenge harmful ingredients, to empower through wellness, and to offer opportunities rooted in truth and transparency.
Sisel is more than a company—it’s a movement with roots deep in clean living and eyes set firmly on the future. Backed by science, driven by values, and led by a multigenerational team who lives the mission daily, Sisel proves that clean living isn’t just a chapter in the health and wellness story. It’s the foundation.
And for those looking to join a company that offers more than products—one that offers purpose—Sisel welcomes them to turn the page and become part of the ongoing legacy.
