In the world of online business, most entrepreneurs obsess over one thing: new client acquisition. They fine-tune ads, test landing pages, and build complex funnels but overlook what matters most after the sale. Thomas Berkley, founder of CSM Collective, believes that’s where businesses either scale or stall.
“Most companies are amazing at getting clients,” says Berkley. “But they’re losing just as many on the back end because they don’t have systems to support those clients.”
Berkley isn’t speaking from theory. He’s a U.S. military veteran, father of six, and a Two Comma Club Award X from Clickfunnels winner who has built multiple seven-figure companies. He’s worked with high-profile names in the industry, including Kevin Harrington from Shark Tank, and has spent over a decade inside the trenches of high-ticket online business. That experience combined with the discipline and leadership values he developed during his military service has shaped the way he approaches entrepreneurship today.
Through CSM Collective, Berkley is helping online coaching and consulting businesses solve one of their most costly problems: client churn. His company trains and certifies Client Success Managers (CSMs) – specialists who are placed directly inside coaching programs to manage onboarding, provide proactive support, and identify upsell and retention opportunities. The result? Clients stay longer, get better results, and businesses make more per customer.
“We’re not a staffing agency, and we’re not just a training course,” Berkley explains. “We build careers for remote professionals while embedding them inside businesses that want to grow without burning out.”
The model works on both sides. For business owners doing $35K/month or more, CSM Collective delivers trained, vetted professionals who keep their clients engaged and supported. For remote workers, it’s a new path—away from commission-only sales roles or support jobs with no upward mobility. Graduates of CSM Collective’s academy enter a growing career field with real income potential and a clear impact on the businesses they serve.
In a time when trust is harder to earn and easier to lose, Berkley argues that client experience is no longer optional. It’s the differentiator.
“If a client doesn’t feel heard, they leave,” he says. “A good Client Success Manager changes that. They make people feel seen, supported, and motivated. That’s what builds real loyalty.”
Berkley’s leadership style rooted in his time in the military and his experience as a father—has influenced the systems and philosophy behind CSM Collective. Integrity, follow-through, and service are not just buzzwords. They’re the core of everything the company does.
As online businesses face increased competition and rising ad costs, CSM Collective offers a powerful shift in focus: instead of constantly chasing new leads, create systems that make current clients stay, succeed, and spend more.
Whether you’re a coach scaling your offer or a remote worker looking to build a meaningful career, Thomas Berkley and CSM Collective are helping both sides win—without the burnout.
To learn more about CSM Collective, visit https://csmcollective.com or connect with Thomas Berkley on LinkedIn.
